overweight and obesity

Context: In 2012, 48% of French people were concerned by overweight and obesity. This figure is increasing year after year. The reasons of this increase are mainly the excessive consumption of high-calorie and high-fat foods and decreased physical activity due to the nature of increasingly sedentary many forms of work, changing modes of transportation and urbanization.

Idea: Creation of a device connected to the department stores in order to make people more aware of the quantity of what they consume through calories. Creation of an associated application which would make it possible to go further, by proposing you adapted meals according to your purchases, to pre-register your shopping. Creation of advertising posters close for public transport, in particular bus, to encourage people to walk or cycle.

digital media / store device / application / poster campaign







Copyright © 2013 Aurore Michelin. No use is allowed without explicit permission from owner. All rights reserved.