Context: Sony has just launched its new camera: Sony RX100.
Request: To promote this camera by the means web site concept. It will have to propose the compact and fast side of this one.
Decision: To prove its daily effectiveness and its mobility, the site proposes an event based on a photo competition on a photographic subject to be done in 3 hours, 3 times per week, during one month. To discovered topic, the countdown launches out. The goal for the Net surfers is to make the most beautiful photo, as soon as possible and to gain a maximum of vote. Once the timer stops, the publications and the votes are closed. The winner will gain then a Sony camera.
This competition is international. The country which will have published a maximum of photos during the event will win one unforgettable evening in its capital !