Request: Redesign the identity of the barge “La Balle au Bond” by transcribing its story. The idea is to remain in a rather young and dynamic universe.
Issue: Create a strong and recognizable universe which can be declined on print and digital supports.
Concept: Propose the characteristic of this area, through a graphic universe reflecting the maritime world. The keys of red color, often from circular form, come to point out the nose of the clown, and the balls of the jugglers at the origin of the history of this barge.