The brand: Felissimo is a Japanese brand selling coloured pencils. There are 500 of them: Norwegian sky, geranium, lobster soup, milk tea, siren dress, lettuce… Every color has its pencil.

Concept: Compare the infinity of colours present in the world, with the range ever reached of colors offered by Felissimo. Showing that any blue or red are not enough to reproduce or draw in a realistic way and it is necessary to have the right red or right blue, so a precise color reference.

digital media / poster campaign / application / video





















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