United Colors
of Benetton

Request: Conceive a video for Benetton windows, for Live Windows 2011 competition proposed by La Fabrica (The Benetton Group Communication Research Center) on the theme of Valentine's day.

Issue: Creating a digital device for a looped projection in a place that by definition we are only crossing. It is therefore necessary to succeed in capturing the attention of passersby.

Concept: I wanted here to show that the love is for everyone, whether someone is heterosexual or homosexual, young or old, handicapped or not… Everyone has the right to live its love and to open out sexually. Visuals have a provocative and impacting side, in the same positioning as the previous Benetton campaigns. But they are moderated by the use of a style of illustration, and the kaleidoscope, that initially mask the sexual content of the drawings.

digital : direction artistique, animation

Copyright © 2013 Aurore Michelin. No use is allowed without explicit permission from owner. All rights reserved.